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1.

OneTrust

97.01% • OneTrust • Consent Management

2.

Google Marketing Platform

90.45% • Google • Advertising

3.

Google APIs

84.1% • Google • Hosting

4.

ChartBeat

74.23% • ChartBeat • Site Analytics

5.

Optimizely

70.44% • Optimizely • Utilities

6.

Adobe Audience Manager

68.35% • Adobe • Advertising

7.

Qualtrics

67.86% • Qualtrics • Site Analytics

8.

Aggregate Knowledge

65.39% • TransUnion • Advertising

9.

Taboola

65.2% • Taboola • Advertising

10.

ScoreCard Research Beacon

63.19% • comScore, Inc. • Site Analytics

11.

Mux

50.78% • Mux • Audio/Video Player

12.

Adobe Experience Cloud

46.02% • Adobe • Site Analytics

13.

The Weather Company

33.89% • IBM • Advertising

14.

Google

24.22% • Google • Advertising

15.

Google Syndication

24.15% • Google • Advertising

16.

Google Static

12.4% • Google • Hosting

17.

Amazon Advertising

11.8% • Amazon • Advertising

18.

Live Intent

11.19% • LiveIntent • Site Analytics

19.

Criteo

11.14% • Criteo • Advertising

20.

Google Fonts

11.07% • Google • Hosting

21.

FreeWheel

8.74% • Comcast • Advertising

22.

Integral Ad Science

8.37% • Integral Ad Science, Inc. • Advertising

23.

StickyAds

7.87% • Comcast • Advertising

24.

TradeDesk

7.61% • The Trade Desk • Advertising

25.

AppNexus

7.48% • Microsoft • Advertising

26.

LiveRamp

7.47% • LiveRamp • Advertising

27.

Magnite

7.24% • Magnite • Advertising

28.

OpenX

7.16% • OpenX Software Ltd. • Advertising

29.

PubMatic

7.15% • PubMatic, Inc. • Advertising

30.

Bidswitch

6.89% • Criteo • Advertising

31.

GitHub

6.87% • GitHub, Inc. • Customer Interaction

32.

YouTube

6.5% • Google • Audio/Video Player

33.

Teads

6.36% • Teads • Advertising

34.

Index Exchange

5.96% • Index Exchange, Inc. • Advertising

35.

WikiMedia

5.58% • Wikimedia Foundation • Hosting

36.

TripleLift

5.31% • TripleLift, Inc. • Advertising

37.

jsDelivr

5.3% • • Hosting

38.

Google AdServices

5.25% • Google • Advertising

39.

ShareThrough

5.19% • Sharethrough, Inc • Advertising

40.

MediaMath

5.15% • MediaMath, Inc. • Advertising

41.

BounceX

5.12% • • Advertising

42.

Bounce Exchange

5.07% • Bounce Exchange • Advertising

43.

Yieldmo

4.84% • Yieldmo, Inc. • Advertising

44.

ID5 Sync

4.76% • ID5 Technology • Advertising

45.

Yahoo! Ad Manager Plus

4.74% • Verizon • Advertising

46.

sovrn

4.71% • Sovrn Holdings Inc • Advertising

47.

Lotame

4.47% • Lotame • Advertising

48.

DoubleVerify

4.25% • DoubleVerify • Advertising

49.

gumgum

4.22% • GumGum • Advertising

50.

AMP Project

4.21% • OpenJS Foundation • Utilities

51.

Quantcast

4.17% • Quantcast • Advertising

52.

SMART AdServer

4.17% • Smart Adserver • Advertising

53.

Tapad

4.16% • Telenor Group • Advertising

54.

Media.net

4.15% • Media.net • Advertising

55.

Yahoo! Analytics

4.09% • Verizon • Site Analytics

56.

Kargo

4.0% • Kargo • Advertising

57.

Google Tag

3.98% • Google • Advertising

58.

StackAdapt

3.82% • StackAdapt • Advertising

59.

PulsePoint

3.81% • PulsePoint, Inc. • Advertising

60.

Turn Inc.

3.71% • Singtel • Advertising

61.

Beeswax

3.65% • Beeswax • Advertising

62.

Rhythmone Beacon

3.59% • RhythmOne, LLC • Advertising

63.

RTB House

3.54% • RTB House • Advertising

64.

33Across

3.41% • 33Across • Advertising

65.

Beachfront Media

3.37% • Seedtag Advertising • Advertising

66.

Outbrain

3.33% • Outbrain • Advertising

67.

Connatix

3.21% • Connatix Native Exchange • Advertising

68.

SiteScout by Centro

3.15% • Centro • Advertising

69.

Adform

3.14% • Adform • Advertising

70.

TRUSTe Notice

3.08% • TrustArc • Consent Management

71.

Dotomi

3.08% • Conversant • Advertising

72.

Zemanta

3.07% • Outbrain • Customer Interaction

73.

Nativo

2.94% • Nativo • Advertising

74.

TrustArc

2.93% • TrustArc • Consent Management

75.

Intent IQ

2.89% • AlmondNet • Advertising

76.

Zeta

2.87% • Zeta Global • Customer Interaction

77.

Flashtalking

2.82% • Mediaocean • Advertising

78.

DeepIntent

2.64% • Deep Intent • Advertising

79.

LinkedIn Ads

2.55% • Microsoft • Advertising

80.

Simpli.fi

2.53% • Simplifi Holdings Inc. • Advertising

81.

Bombora

2.4% • Bombora • Site Analytics

82.

Improve Digital

2.4% • Improve Digital • Advertising

83.

jQuery

2.29% • JS Foundation • Hosting

84.

Adelphic

2.25% • Viant • Site Analytics

85.

Smaato

2.22% • Verve Group • Advertising

86.

Sonobi

2.22% • Sonobi, Inc • Advertising

87.

ADman Media

2.21% • illumin • Advertising

88.

Adsninja

2.19% • Adsninja Affilate Network • Advertising

89.

Unruly Media

2.18% • Tremor International • Advertising

90.

Bidtellect

2.18% • Simpli.fi • Advertising

91.

Yahoo!

2.07% • Verizon • Site Analytics

92.

Amazon Web Services

2.07% • Amazon • Hosting

93.

Cloudflare

2.05% • Cloudflare • Hosting

94.

Storygize

2.05% • • Advertising

95.

Audience Square

1.96% • Audigent • Advertising

96.

Rise

1.96% • Rise Code • Advertising

97.

Xaxis

1.92% • Xaxis • Advertising

98.

eXelate

1.91% • Nielsen • Advertising

99.

Rich Audience

1.91% • Rich Audience • Advertising

100.

OneTag

1.89% • OneTag • Advertising

101.

Aniview

1.87% • Aniview • Advertising

102.

Demandbase

1.85% • Demandbase • Advertising

103.

Akamai Technologies

1.84% • Akamai Technologies • Hosting

104.

DataXu

1.82% • DataXu • Advertising

105.

Microsoft Advertising

1.79% • Microsoft • Advertising

106.

Verizon Media

1.77% • Verizon • Advertising

107.

Salesforce DMP

1.75% • Salesforce • Advertising

108.

InMobi

1.65% • InMobi • Advertising

109.

Evidon

1.61% • Crownpeak • Utilities

110.

Adyoulike

1.52% • Open Web • Advertising

111.

Adtheorent

1.49% • AdTheorent, Inc • Advertising

112.

OnAudience

1.45% • Cloud Technologies S.A. • Advertising

113.

Amazon CloudFront

1.43% • Amazon • Hosting

114.

Roq.ad

1.41% • Roq.ad GmbH • Advertising

115.

Seedtag

1.37% • Seedtag Advertising • Advertising

116.

Facebook

1.37% • Meta • Advertising

117.

SpringServe

1.31% • SpringServe, LLC • Advertising

118.

Adobe Typekit

1.3% • Adobe • Utilities

119.

Datonics

1.3% • AlmondNet • Advertising

120.

Undertone

1.24% • Perion • Advertising

121.

Moat

1.22% • Oracle • Advertising

122.

X Corp.

1.18% • X Corp. • Social Media

123.

AdGear

1.18% • Samsung • Advertising

124.

Acuity Ads

1.16% • Acuity Ads • Advertising

125.

Treasure Data

1.16% • arm • Site Analytics

126.

Tremor Video

1.15% • Tremor Video • Audio/Video Player

127.

InfoLinks

1.15% • Infolinks • Advertising

128.

Tribal Fusion

1.15% • Exponential Interactive, Inc • Advertising

129.

Google Analytics with signals

1.13% • Google • Advertising

130.

Disqus

1.12% • Zeta Global • Customer Interaction

131.

Ogury

1.12% • Ogury • Advertising

132.

Amazon CDN

1.1% • Amazon • Hosting

133.

LinkedIn

1.1% • Microsoft • Misc

134.

Eyeota

1.09% • Eyeota • Advertising

135.

33Across

1.09% • 33Across • Advertising

136.

AdaptMX

1.08% • Monet Engine • Advertising

137.

X Syndication

1.08% • X Corp. • Social Media

138.

Innovid

1.05% • Innovid • Advertising

139.

Qualia

1.05% • Qualia • Advertising

140.

Resonate Networks

1.04% • Resonate • Advertising

141.

Snapchat For Business

1.02% • Snap • Advertising