variety.com

1.

OneTrust

97.81% • OneTrust • Consent Management

2.

Piano

97.17% • Piano Software • Utilities

3.

Connatix

94.81% • Connatix Native Exchange • Advertising

4.

Google Tag

94.59% • Google • Advertising

5.

Amazon Web Services

93.52% • Amazon • Hosting

6.

Jetpack

92.06% • Automattic • Site Analytics

7.

BlogHer Ads

90.82% • Penske Media Corporation • Advertising

8.

Piano Analytics

88.68% • Piano Software • Site Analytics

9.

Adobe Typekit

87.93% • Adobe • Utilities

10.

Google Analytics

84.65% • Google • Site Analytics

11.

cXense

83.39% • Cxense • Advertising

12.

ScoreCard Research Beacon

81.23% • comScore, Inc. • Site Analytics

13.

Adobe Dynamic Tag Management

76.42% • Adobe • Utilities

14.

FouAnalytics

67.8% • FouAnalytics • Site Analytics

15.

Hotjar

67.39% • Hotjar • Site Analytics

16.

JW Player

66.4% • JW Player • Audio/Video Player

17.

Outbrain

49.06% • Outbrain • Advertising

18.

Digioh

48.25% • • Advertising

19.

videoplayerhub.com

47.47% • • Misc

20.

SkimLinks

47.3% • SkimLinks • Advertising

21.

True Anthem

47.29% • trueAnthem • Advertising

22.

LinkedIn Analytics

47.02% • Microsoft • Site Analytics

23.

Pinterest

39.65% • Pinterest • Social Media

24.

Integral Ad Science

36.1% • Integral Ad Science, Inc. • Advertising

25.

Google Static

35.4% • Google • Hosting

26.

Google Syndication

35.11% • Google • Advertising

27.

Amazon Advertising

34.86% • Amazon • Advertising

28.

Gravatar

29.69% • Automattic • Social Media

29.

Google Fonts

28.73% • Google • Hosting

30.

Quantcast

27.69% • Quantcast • Advertising

31.

Google Marketing Platform

13.56% • Google • Advertising

32.

Cloudflare

12.57% • Cloudflare • Hosting

33.

Google

11.35% • Google • Advertising

34.

Google APIs

9.97% • Google • Hosting

35.

New Relic

9.83% • New Relic • Site Analytics

36.

GitHub

7.85% • GitHub, Inc. • Customer Interaction

37.

TradeDesk

7.38% • The Trade Desk • Advertising

38.

Magnite

7.29% • Magnite • Advertising

39.

Ad Lightning

7.1% • Ad Lightning • Advertising

40.

YouTube

6.76% • Google • Audio/Video Player

41.

Criteo

6.49% • Criteo • Advertising

42.

Undertone

6.4% • Perion • Advertising

43.

LiveRamp

6.25% • LiveRamp • Advertising

44.

Teads

6.25% • Teads • Advertising

45.

Google Play Services

6.24% • Google • Hosting

46.

ID5 Sync

6.18% • ID5 Technology • Advertising

47.

Bombora

6.09% • Bombora • Site Analytics

48.

Google Photos

5.84% • Google • Hosting

49.

Live Intent

5.8% • LiveIntent • Site Analytics

50.

Treasure Data

5.73% • arm • Site Analytics

51.

33Across

5.68% • 33Across • Advertising

52.

Permutive

5.65% • Permutive, Inc. • Advertising

53.

Lotame

5.63% • Lotame • Advertising

54.

Kargo

5.59% • Kargo • Advertising

55.

PubMatic

5.41% • PubMatic, Inc. • Advertising

56.

LinkedIn Ads

5.33% • Microsoft • Advertising

57.

Epsilon

5.32% • Epsilon • Advertising

58.

Adobe Audience Manager

5.25% • Adobe • Advertising

59.

AppNexus

5.19% • Microsoft • Advertising

60.

Amazon CloudFront

4.96% • Amazon • Hosting

61.

Tapad

4.91% • Telenor Group • Advertising

62.

Index Exchange

4.81% • Index Exchange, Inc. • Advertising

63.

PageFair

4.43% • Blockthrough • Customer Interaction

64.

Bidswitch

4.42% • Criteo • Advertising

65.

Dotomi

4.29% • Conversant • Advertising

66.

BounceX

4.21% • • Advertising

67.

sovrn

4.21% • Sovrn Holdings Inc • Advertising

68.

Bounce Exchange

4.16% • Bounce Exchange • Advertising

69.

Yahoo! Ad Manager Plus

4.11% • Verizon • Advertising

70.

ad-delivery.net

4.03% • • Misc

71.

Rhythmone Beacon

4.0% • RhythmOne, LLC • Advertising

72.

OpenX

3.95% • OpenX Software Ltd. • Advertising

73.

Seedtag

3.91% • Seedtag Advertising • Advertising

74.

SMART AdServer

3.9% • Smart Adserver • Advertising

75.

X Corp.

3.78% • X Corp. • Social Media

76.

TripleLift

3.64% • TripleLift, Inc. • Advertising

77.

Google AdServices

3.62% • Google • Advertising

78.

ShareThrough

3.56% • Sharethrough, Inc • Advertising

79.

CivicScience

3.45% • CivicScience • Site Analytics

80.

Media.net

3.42% • Media.net • Advertising

81.

Cloudflare Insights

3.41% • Cloudflare • Site Analytics

82.

Adform

3.39% • Adform • Advertising

83.

Turn Inc.

3.34% • Singtel • Advertising

84.

Google Analytics with signals

3.32% • Google • Advertising

85.

Quantcount

3.32% • Quantcast • Site Analytics

86.

X Syndication

3.31% • X Corp. • Social Media

87.

cdnwidget.com

3.24% • • Hosting

88.

Rise

3.2% • Rise Code • Advertising

89.

OneTag

3.15% • OneTag • Advertising

90.

Zemanta

3.12% • Outbrain • Customer Interaction

91.

Ogury

3.12% • Ogury • Advertising

92.

StackAdapt

3.07% • StackAdapt • Advertising

93.

Beeswax

3.05% • Beeswax • Advertising

94.

RTB House

3.03% • RTB House • Advertising

95.

SiteScout by Centro

3.03% • Centro • Advertising

96.

Yahoo! Analytics

3.01% • Verizon • Site Analytics

97.

PulsePoint

2.96% • PulsePoint, Inc. • Advertising

98.

StickyAds

2.88% • Comcast • Advertising

99.

Adelphic

2.86% • Viant • Site Analytics

100.

ADman Media

2.74% • illumin • Advertising

101.

Yieldmo

2.73% • Yieldmo, Inc. • Advertising

102.

AdaptMX

2.6% • Monet Engine • Advertising

103.

Smaato

2.58% • Verve Group • Advertising

104.

Nativo

2.4% • Nativo • Advertising

105.

Instagram

2.36% • Meta • Social Media

106.

Improve Digital

2.33% • Improve Digital • Advertising

107.

Aggregate Knowledge

2.31% • TransUnion • Advertising

108.

DoubleVerify

2.29% • DoubleVerify • Advertising

109.

Adyoulike

2.28% • Open Web • Advertising

110.

LiveRamp CMP

2.26% • LiveRamp • Consent Management

111.

Unruly Media

2.26% • Tremor International • Advertising

112.

Eyeota

2.25% • Eyeota • Advertising

113.

gumgum

2.19% • GumGum • Advertising

114.

Simpli.fi

2.12% • Simplifi Holdings Inc. • Advertising

115.

Zeta

2.1% • Zeta Global • Customer Interaction

116.

DeepIntent

2.1% • Deep Intent • Advertising

117.

Sonobi

2.06% • Sonobi, Inc • Advertising

118.

Rich Audience

2.03% • Rich Audience • Advertising

119.

Bidtellect

1.97% • Simpli.fi • Advertising

120.

33Across

1.96% • 33Across • Advertising

121.

Intent IQ

1.93% • AlmondNet • Advertising

122.

Adtheorent

1.77% • AdTheorent, Inc • Advertising

123.

Aidem

1.72% • Aidem • Advertising

124.

InMobi

1.71% • InMobi • Advertising

125.

Aniview

1.68% • Aniview • Advertising

126.

Disqus

1.67% • Zeta Global • Customer Interaction

127.

Yahoo!

1.64% • Verizon • Site Analytics

128.

Microsoft Advertising

1.58% • Microsoft • Advertising

129.

TRUSTe Notice

1.55% • TrustArc • Consent Management

130.

Adition

1.5% • ProSiebenSat.1 Media • Advertising

131.

Demandbase

1.47% • Demandbase • Advertising

132.

Taboola

1.44% • Taboola • Advertising

133.

TrustArc

1.42% • TrustArc • Consent Management

134.

Beachfront Media

1.42% • Seedtag Advertising • Advertising

135.

MediaMath

1.37% • MediaMath, Inc. • Advertising

136.

DataXu

1.36% • DataXu • Advertising

137.

Google User Content

1.32% • Google • Hosting

138.

Crimtan

1.29% • Crimtan • Advertising

139.

Google Translate

1.28% • Google • Customer Interaction

140.

Spot.IM

1.2% • Spot.IM Ltd. • Social Media

141.

LinkedIn

1.2% • Microsoft • Misc

142.

Acuity Ads

1.15% • Acuity Ads • Advertising

143.

eXelate

1.14% • Nielsen • Advertising

144.

Semasio

1.12% • Semasio • Advertising

145.

Tremor Video

1.11% • Tremor Video • Audio/Video Player

146.

AdGear

1.11% • Samsung • Advertising

147.

GeoEdge

1.05% • Five Media • Advertising

148.

SpringServe

1.02% • SpringServe, LLC • Advertising

149.

Consumable

1.01% • GiftConnect • Advertising