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wsj.com

Observed activities (81)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Sourcepoint CMP
91.02% • Sourcepoint • Consent Management
2.
Google Marketing Platform
89.19% • Google • Advertising
3.
New Relic
89.03% • New Relic • Site Analytics
4.
Amazon Advertising
87.16% • Amazon • Advertising
5.
Integral Ad Science
87.04% • Integral Ad Science, Inc. • Advertising
6.
Google Static
66.39% • Google • Hosting
7.
Adobe Audience Manager
57.31% • Adobe • Advertising
8.
Google APIs
42.46% • Google • Hosting
9.
Google
41.6% • Google • Advertising
10.
ComScore, Inc.
40.42% • comScore, Inc. • Site Analytics
11.
Google Accounts
37.18% • Google • Utilities
12.
Spot.IM
34.94% • Spot.IM Ltd. • Social Media
13.
Optimizely
31.62% • Optimizely • Utilities
14.
Adobe Experience Cloud
27.33% • Adobe • Site Analytics
15.
cXense
11.51% • Cxense • Advertising
16.
Tealium
10.01% • Tealium • Site Analytics
17.
Google Play Services
8.78% • Google • Hosting
18.
Google Tag
8.67% • Google • Advertising
19.
Piano
8.26% • Piano Software • Utilities
20.
DoubleVerify
7.88% • DoubleVerify • Advertising
21.
TradeDesk
7.82% • The Trade Desk • Advertising
22.
Google Syndication
7.55% • Google • Advertising
23.
ScoreCard Research Beacon
7.43% • comScore, Inc. • Site Analytics
24.
Brand Metrics
7.1% • Brand Metrics • Advertising
25.
Outbrain
7.1% • Outbrain • Advertising
26.
DataDome
7.1% • DataDome • Site Analytics
27.
Microsoft Advertising
7.05% • Microsoft • Advertising
28.
Parse.ly
6.99% • Parse.ly • Site Analytics
29.
Facebook
6.98% • Meta • Advertising
30.
Bombora
6.87% • Bombora • Site Analytics
31.
NetRatings SiteCensus
6.85% • Nielsen • Advertising
32.
Reddit
6.78% • reddit • Social Media
33.
JW Player
6.77% • JW Player • Audio/Video Player
34.
X Advertising
6.63% • X Corp. • Advertising
35.
LiveRamp CMP
6.61% • LiveRamp • Consent Management
36.
Dianomi
6.56% • Dianomi • Advertising
37.
LinkedIn Analytics
6.47% • Microsoft • Site Analytics
38.
Braze
6.21% • Braze • Site Analytics
39.
Pinterest
6.19% • Pinterest • Social Media
40.
Google Fonts
5.93% • Google • Hosting
41.
News Connect
5.79% • News Corp • Advertising
42.
AppNexus
5.67% • Microsoft • Advertising
43.
Magnite
5.57% • Magnite • Advertising
44.
Index Exchange
5.45% • Index Exchange, Inc. • Advertising
45.
OpenX
5.44% • OpenX Software Ltd. • Advertising
46.
Cloudflare
5.43% • Cloudflare • Hosting
47.
Criteo
5.43% • Criteo • Advertising
48.
TripleLift
5.43% • TripleLift, Inc. • Advertising

12.96

Trackers Per Page Load

5.42

Tracking Requests Per Page Load

6.75%

Trackers Requests / All Requests

0.04MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies