nymag.com

1.

OneTrust

98.18% • OneTrust • Consent Management

2.

Google Syndication

91.89% • Google • Advertising

3.

DoubleVerify

89.41% • DoubleVerify • Advertising

4.

Permutive

88.93% • Permutive, Inc. • Advertising

5.

Amazon Advertising

86.77% • Amazon • Advertising

6.

Magnite

86.55% • Magnite • Advertising

7.

Vox

80.16% • Vox Media • Customer Interaction

8.

PageFair

78.55% • Blockthrough • Customer Interaction

9.

Index Exchange

77.9% • Index Exchange, Inc. • Advertising

10.

Google

56.89% • Google • Advertising

11.

Google Static

54.55% • Google • Hosting

12.

Sailthru Horizon

38.26% • Sailthru • Advertising

13.

Google APIs

34.94% • Google • Hosting

14.

Parse.ly

23.96% • Parse.ly • Site Analytics

15.

Cloudflare

12.3% • Cloudflare • Hosting

16.

Google Marketing Platform

12.26% • Google • Advertising

17.

Connatix

11.71% • Connatix Native Exchange • Advertising

18.

Google Tag

8.87% • Google • Advertising

19.

ScoreCard Research Beacon

8.09% • comScore, Inc. • Site Analytics

20.

33Across

7.9% • 33Across • Advertising

21.

PubMatic

7.14% • PubMatic, Inc. • Advertising

22.

X Corp.

7.08% • X Corp. • Social Media

23.

TradeDesk

6.94% • The Trade Desk • Advertising

24.

ad-delivery.net

6.81% • • Misc

25.

LiveRamp

6.73% • LiveRamp • Advertising

26.

AppNexus

6.56% • Microsoft • Advertising

27.

Bidswitch

5.95% • Criteo • Advertising

28.

TripleLift

5.92% • TripleLift, Inc. • Advertising

29.

Yahoo!

5.9% • Verizon • Site Analytics

30.

Sentry

5.9% • Sentry • Utilities

31.

Integral Ad Science

5.74% • Integral Ad Science, Inc. • Advertising

32.

Live Intent

5.58% • LiveIntent • Site Analytics

33.

Cloudflare Insights

5.56% • Cloudflare • Site Analytics

34.

Yahoo! Analytics

5.47% • Verizon • Site Analytics

35.

Merkle RKG

5.47% • Dentsu Aegis Network • Site Analytics

36.

Criteo

5.38% • Criteo • Advertising

37.

Microsoft Advertising

5.3% • Microsoft • Advertising

38.

Adobe Audience Manager

4.85% • Adobe • Advertising

39.

Google AdServices

4.3% • Google • Advertising

40.

X Syndication

4.16% • X Corp. • Social Media

41.

Yahoo! Ad Manager Plus

4.14% • Verizon • Advertising

42.

Microsoft Clarity

4.03% • Microsoft • Site Analytics

43.

Spotify

3.81% • Spotify • Audio/Video Player

44.

X Advertising

3.81% • X Corp. • Advertising

45.

LiveRamp CMP

3.75% • LiveRamp • Consent Management

46.

ID5 Sync

3.61% • ID5 Technology • Advertising

47.

PulsePoint

3.49% • PulsePoint, Inc. • Advertising

48.

Google Play Services

3.36% • Google • Hosting

49.

Epsilon

3.33% • Epsilon • Advertising

50.

ShareThrough

3.19% • Sharethrough, Inc • Advertising

51.

Google Fonts

3.17% • Google • Hosting

52.

StickyAds

3.14% • Comcast • Advertising

53.

GitHub

3.09% • GitHub, Inc. • Customer Interaction

54.

Tapad

3.07% • Telenor Group • Advertising

55.

Rhythmone Beacon

2.94% • RhythmOne, LLC • Advertising

56.

Stripe

2.8% • Stripe • Customer Interaction

57.

Bounce Exchange

2.77% • Bounce Exchange • Advertising

58.

Yieldmo

2.72% • Yieldmo, Inc. • Advertising

59.

StackAdapt

2.64% • StackAdapt • Advertising

60.

sovrn

2.53% • Sovrn Holdings Inc • Advertising

61.

SMART AdServer

2.52% • Smart Adserver • Advertising

62.

Turn Inc.

2.48% • Singtel • Advertising

63.

BounceX

2.44% • • Advertising

64.

SiteScout by Centro

2.44% • Centro • Advertising

65.

X Analytics

2.4% • X Corp. • Advertising

66.

Google Analytics with signals

2.4% • Google • Advertising

67.

cdnwidget.com

2.39% • • Hosting

68.

Sonobi

2.38% • Sonobi, Inc • Advertising

69.

Dotomi

2.35% • Conversant • Advertising

70.

OpenX

2.24% • OpenX Software Ltd. • Advertising

71.

Unruly Media

2.17% • Tremor International • Advertising

72.

Beeswax

2.12% • Beeswax • Advertising

73.

MediaMath

2.09% • MediaMath, Inc. • Advertising

74.

RTB House

2.05% • RTB House • Advertising

75.

Zeta

2.03% • Zeta Global • Customer Interaction

76.

Adform

1.99% • Adform • Advertising

77.

Outbrain

1.97% • Outbrain • Advertising

78.

jsDelivr

1.96% • • Hosting

79.

The New York Times

1.94% • The New York Times Company • Misc

80.

Zemanta

1.86% • Outbrain • Customer Interaction

81.

Media.net

1.86% • Media.net • Advertising

82.

Aggregate Knowledge

1.78% • TransUnion • Advertising

83.

OneTag

1.72% • OneTag • Advertising

84.

Quantcast

1.72% • Quantcast • Advertising

85.

Taboola

1.69% • Taboola • Advertising

86.

Simpli.fi

1.66% • Simplifi Holdings Inc. • Advertising

87.

YouTube

1.64% • Google • Audio/Video Player

88.

Smaato

1.58% • Verve Group • Advertising

89.

Heroku

1.53% • • Hosting

90.

AdGear

1.48% • Samsung • Advertising

91.

LinkedIn Ads

1.47% • Microsoft • Advertising

92.

Adelphic

1.46% • Viant • Site Analytics

93.

Lotame

1.38% • Lotame • Advertising

94.

Google Analytics

1.36% • Google • Site Analytics

95.

Fathom Analytics

1.36% • Conva Ventures • Site Analytics

96.

DeepIntent

1.36% • Deep Intent • Advertising

97.

Intent IQ

1.32% • AlmondNet • Advertising

98.

ADman Media

1.25% • illumin • Advertising

99.

Kargo

1.25% • Kargo • Advertising

100.

Xaxis

1.2% • Xaxis • Advertising

101.

MarketGid

1.19% • MGID Inc. • Advertising

102.

Improve Digital

1.15% • Improve Digital • Advertising

103.

Demandbase

1.14% • Demandbase • Advertising

104.

SpotX

1.06% • RTL Group • Advertising

105.

Bidtellect

1.03% • Simpli.fi • Advertising

106.

Cognitiv

1.03% • Cognitiv • Advertising

107.

Instagram

1.02% • Meta • Social Media