al.com

1.

Google Tag

83.82% • Google • Advertising

2.

Google Marketing Platform

83.62% • Google • Advertising

3.

Amazon Advertising

83.18% • Amazon • Advertising

4.

Magnite

80.64% • Magnite • Advertising

5.

Lotame

78.36% • Lotame • Advertising

6.

LinkedIn Ads

75.72% • Microsoft • Advertising

7.

Parse.ly

73.43% • Parse.ly • Site Analytics

8.

Mather Analytics

73.34% • Mather Economics • Site Analytics

9.

Ahrefs

73.21% • Ahrefs • Utilities

10.

mPulse

73.19% • Akamai Technologies • Site Analytics

11.

ScoreCard Research Beacon

73.09% • comScore, Inc. • Site Analytics

12.

Piano

72.71% • Piano Software • Utilities

13.

Teads

72.64% • Teads • Advertising

14.

Piano Analytics

71.61% • Piano Software • Site Analytics

15.

Facebook

70.73% • Meta • Advertising

16.

LinkedIn Analytics

69.64% • Microsoft • Site Analytics

17.

Nativo

69.48% • Nativo • Advertising

18.

BlueConic Plugin

68.7% • BlueConic • Site Analytics

19.

LiveRamp CMP

67.2% • LiveRamp • Consent Management

20.

Taboola

63.68% • Taboola • Advertising

21.

Google Fonts

63.26% • Google • Hosting

22.

Google Static

62.64% • Google • Hosting

23.

Datadog

58.03% • Datadog • Utilities

24.

Sailthru Horizon

53.74% • Sailthru • Advertising

25.

SkimLinks

52.72% • SkimLinks • Advertising

26.

Cloudflare

27.69% • Cloudflare • Hosting

27.

Google

14.53% • Google • Advertising

28.

Criteo

13.8% • Criteo • Advertising

29.

ID5 Sync

13.48% • ID5 Technology • Advertising

30.

Live Intent

13.36% • LiveIntent • Site Analytics

31.

Google Syndication

12.27% • Google • Advertising

32.

LiveRamp

12.08% • LiveRamp • Advertising

33.

33Across

11.44% • 33Across • Advertising

34.

TradeDesk

11.38% • The Trade Desk • Advertising

35.

PubMatic

11.33% • PubMatic, Inc. • Advertising

36.

Google Analytics

11.29% • Google • Site Analytics

37.

Index Exchange

11.23% • Index Exchange, Inc. • Advertising

38.

Integral Ad Science

11.17% • Integral Ad Science, Inc. • Advertising

39.

Media.net

11.08% • Media.net • Advertising

40.

AdRecover

10.95% • AdPushUp, Inc. • Advertising

41.

Adobe Audience Manager

10.75% • Adobe • Advertising

42.

AppNexus

10.51% • Microsoft • Advertising

43.

sovrn

9.88% • Sovrn Holdings Inc • Advertising

44.

Yahoo! Ad Manager Plus

9.47% • Verizon • Advertising

45.

DoubleVerify

9.34% • DoubleVerify • Advertising

46.

Google AdServices

9.29% • Google • Advertising

47.

e-planning

9.01% • e-planning • Advertising

48.

Bidswitch

8.94% • Criteo • Advertising

49.

Aniview

8.59% • Aniview • Advertising

50.

OpenX

8.54% • OpenX Software Ltd. • Advertising

51.

Aggregate Knowledge

8.28% • TransUnion • Advertising

52.

Adblade

8.25% • Adblade • Advertising

53.

ADman Media

8.21% • illumin • Advertising

54.

Intent IQ

8.18% • AlmondNet • Advertising

55.

TRUSTe Notice

8.0% • TrustArc • Consent Management

56.

TrustArc

7.88% • TrustArc • Consent Management

57.

Datonics

7.52% • AlmondNet • Advertising

58.

Akamai Technologies

7.46% • Akamai Technologies • Hosting

59.

Yahoo! Analytics

7.22% • Verizon • Site Analytics

60.

YouTube

7.09% • Google • Audio/Video Player

61.

Rise

6.93% • Rise Code • Advertising

62.

X Corp.

6.77% • X Corp. • Social Media

63.

SMART AdServer

6.71% • Smart Adserver • Advertising

64.

Turn Inc.

6.44% • Singtel • Advertising

65.

Beachfront Media

6.43% • Seedtag Advertising • Advertising

66.

Rhythmone Beacon

6.39% • RhythmOne, LLC • Advertising

67.

Connatix

6.37% • Connatix Native Exchange • Advertising

68.

StickyAds

6.28% • Comcast • Advertising

69.

X Syndication

6.24% • X Corp. • Social Media

70.

Epsilon

6.15% • Epsilon • Advertising

71.

Smaato

5.89% • Verve Group • Advertising

72.

Google APIs

5.8% • Google • Hosting

73.

Outbrain

5.68% • Outbrain • Advertising

74.

Flashtalking

5.08% • Mediaocean • Advertising

75.

ShareThrough

4.99% • Sharethrough, Inc • Advertising

76.

PulsePoint

4.98% • PulsePoint, Inc. • Advertising

77.

Tapad

4.79% • Telenor Group • Advertising

78.

Quantcast

4.77% • Quantcast • Advertising

79.

Unruly Media

4.67% • Tremor International • Advertising

80.

Yieldmo

4.57% • Yieldmo, Inc. • Advertising

81.

TripleLift

4.48% • TripleLift, Inc. • Advertising

82.

Dotomi

4.2% • Conversant • Advertising

83.

Microsoft Advertising

4.11% • Microsoft • Advertising

84.

Yahoo!

4.01% • Verizon • Site Analytics

85.

SiteScout by Centro

3.99% • Centro • Advertising

86.

Sonobi

3.8% • Sonobi, Inc • Advertising

87.

Amazon Web Services

3.76% • Amazon • Hosting

88.

Resonate Networks

3.76% • Resonate • Advertising

89.

StackAdapt

3.71% • StackAdapt • Advertising

90.

AMP Project

3.66% • OpenJS Foundation • Utilities

91.

eXelate

3.6% • Nielsen • Advertising

92.

GitHub

3.46% • GitHub, Inc. • Customer Interaction

93.

Adyoulike

3.26% • Open Web • Advertising

94.

RTB House

3.11% • RTB House • Advertising

95.

Zemanta

3.11% • Outbrain • Customer Interaction

96.

Adform

3.08% • Adform • Advertising

97.

Beeswax

3.02% • Beeswax • Advertising

98.

Improve Digital

2.99% • Improve Digital • Advertising

99.

Simpli.fi

2.91% • Simplifi Holdings Inc. • Advertising

100.

Amazon CDN

2.88% • Amazon • Hosting

101.

OneTag

2.86% • OneTag • Advertising

102.

Evidon

2.86% • Crownpeak • Utilities

103.

AdGear

2.85% • Samsung • Advertising

104.

Amazon CloudFront

2.83% • Amazon • Hosting

105.

Spotify

2.79% • Spotify • Audio/Video Player

106.

Sentry

2.64% • Sentry • Utilities

107.

Eyeota

2.61% • Eyeota • Advertising

108.

gumgum

2.58% • GumGum • Advertising

109.

InMobi

2.58% • InMobi • Advertising

110.

DeepIntent

2.54% • Deep Intent • Advertising

111.

Ad Lightning

2.52% • Ad Lightning • Advertising

112.

Bombora

2.52% • Bombora • Site Analytics

113.

Innovid

2.5% • Innovid • Advertising

114.

Spotify Embed

2.47% • Spotify • Audio/Video Player

115.

Adobe Typekit

2.47% • Adobe • Utilities

116.

Jivox

2.45% • Jivox • Advertising

117.

Demandbase

2.41% • Demandbase • Advertising

118.

Microsoft Clarity

2.41% • Microsoft • Site Analytics

119.

Rich Audience

2.39% • Rich Audience • Advertising

120.

1plusX

2.33% • 1plusX AG • Site Analytics

121.

Zeta

2.32% • Zeta Global • Customer Interaction

122.

SundaySky

2.25% • SundaySky • Advertising

123.

Undertone

2.22% • Perion • Advertising

124.

Adelphic

2.17% • Viant • Site Analytics

125.

Acuity Ads

2.14% • Acuity Ads • Advertising

126.

SpringServe

2.13% • SpringServe, LLC • Advertising

127.

33Across

2.13% • 33Across • Advertising

128.

Instagram

2.08% • Meta • Social Media

129.

Qualia

2.01% • Qualia • Advertising

130.

Lucid

1.98% • Luc.id • Advertising

131.

Blis

1.97% • Blis • Site Analytics

132.

Semasio

1.94% • Semasio • Advertising

133.

DataXu

1.94% • DataXu • Advertising

134.

ShareThis

1.91% • ShareThis, Inc. • Advertising

135.

InsightExpress

1.88% • Kantar Group • Site Analytics

136.

Xaxis

1.79% • Xaxis • Advertising

137.

Facebook CDN

1.78% • Meta • Hosting

138.

MediaMath

1.73% • MediaMath, Inc. • Advertising

139.

Aidem

1.72% • Aidem • Advertising

140.

Kargo

1.66% • Kargo • Advertising

141.

Verizon Media

1.64% • Verizon • Advertising

142.

LKQD

1.54% • Nexstar Digital • Advertising

143.

iSpot.tv

1.53% • • Advertising

144.

CreateJS

1.47% • • Hosting

145.

Adtheorent

1.47% • AdTheorent, Inc • Advertising

146.

LinkedIn

1.44% • Microsoft • Misc

147.

Bidtellect

1.39% • Simpli.fi • Advertising

148.

JW Player

1.35% • JW Player • Audio/Video Player

149.

Adition

1.34% • ProSiebenSat.1 Media • Advertising

150.

Tremor Video

1.25% • Tremor Video • Audio/Video Player

151.

Consumable

1.25% • GiftConnect • Advertising

152.

Roq.ad

1.17% • Roq.ad GmbH • Advertising

153.

Disqus

1.16% • Zeta Global • Customer Interaction

154.

Storygize

1.12% • • Advertising

155.

Tribal Fusion

1.09% • Exponential Interactive, Inc • Advertising

156.

Google User Content

1.07% • Google • Hosting

157.

jsDelivr

1.04% • • Hosting

158.

Launch Darkly

1.01% • LaunchDarkly • Utilities