si.com

1.

Adobe Typekit

96.34% • Adobe • Utilities

2.

OneTrust

95.74% • OneTrust • Consent Management

3.

Google Tag

92.61% • Google • Advertising

4.

GeoEdge

86.04% • Five Media • Advertising

5.

BlueConic Plugin

80.57% • BlueConic • Site Analytics

6.

X Corp.

28.51% • X Corp. • Social Media

7.

X Syndication

25.96% • X Corp. • Social Media

8.

Google Static

24.66% • Google • Hosting

9.

Google Fonts

18.75% • Google • Hosting

10.

Google Marketing Platform

11.14% • Google • Advertising

11.

Google APIs

9.7% • Google • Hosting

12.

Google

8.6% • Google • Advertising

13.

ScoreCard Research Beacon

6.98% • comScore, Inc. • Site Analytics

14.

YouTube

6.72% • Google • Audio/Video Player

15.

Google Play Services

6.25% • Google • Hosting

16.

Google Photos

5.96% • Google • Hosting

17.

UserWay

5.59% • UserWay • Utilities

18.

Amazon Advertising

5.19% • Amazon • Advertising

19.

AppNexus

4.54% • Microsoft • Advertising

20.

Magnite

4.08% • Magnite • Advertising

21.

PubMatic

4.02% • PubMatic, Inc. • Advertising

22.

OpenX

4.01% • OpenX Software Ltd. • Advertising

23.

TradeDesk

3.99% • The Trade Desk • Advertising

24.

GitHub

3.96% • GitHub, Inc. • Customer Interaction

25.

Google Syndication

3.93% • Google • Advertising

26.

Criteo

3.92% • Criteo • Advertising

27.

Audience Square

3.89% • Audigent • Advertising

28.

Index Exchange

3.86% • Index Exchange, Inc. • Advertising

29.

OneTag

3.74% • OneTag • Advertising

30.

Yieldmo

3.72% • Yieldmo, Inc. • Advertising

31.

ShareThrough

3.7% • Sharethrough, Inc • Advertising

32.

TripleLift

3.68% • TripleLift, Inc. • Advertising

33.

Unruly Media

3.66% • Tremor International • Advertising

34.

SMART AdServer

3.63% • Smart Adserver • Advertising

35.

Rhythmone Beacon

3.47% • RhythmOne, LLC • Advertising

36.

LiveRamp

3.41% • LiveRamp • Advertising

37.

Bidswitch

3.31% • Criteo • Advertising

38.

sovrn

3.3% • Sovrn Holdings Inc • Advertising

39.

Outbrain

3.24% • Outbrain • Advertising

40.

Google Analytics with signals

3.23% • Google • Advertising

41.

Adobe Audience Manager

3.15% • Adobe • Advertising

42.

Tapad

3.02% • Telenor Group • Advertising

43.

Lotame

3.01% • Lotame • Advertising

44.

Instagram

2.93% • Meta • Social Media

45.

ID5 Sync

2.86% • ID5 Technology • Advertising

46.

Turn Inc.

2.73% • Singtel • Advertising

47.

Sonobi

2.61% • Sonobi, Inc • Advertising

48.

Adyoulike

2.59% • Open Web • Advertising

49.

Media.net

2.57% • Media.net • Advertising

50.

Yahoo! Ad Manager Plus

2.56% • Verizon • Advertising

51.

33Across

2.52% • 33Across • Advertising

52.

Zemanta

2.49% • Outbrain • Customer Interaction

53.

Sentry

2.47% • Sentry • Utilities

54.

Ogury

2.47% • Ogury • Advertising

55.

StackAdapt

2.37% • StackAdapt • Advertising

56.

DoubleVerify

2.35% • DoubleVerify • Advertising

57.

RTB House

2.34% • RTB House • Advertising

58.

Nativo

2.33% • Nativo • Advertising

59.

Dotomi

2.31% • Conversant • Advertising

60.

Kargo

2.17% • Kargo • Advertising

61.

PulsePoint

2.16% • PulsePoint, Inc. • Advertising

62.

Yahoo! Analytics

2.15% • Verizon • Site Analytics

63.

Live Intent

2.13% • LiveIntent • Site Analytics

64.

Rich Audience

2.13% • Rich Audience • Advertising

65.

Undertone

2.12% • Perion • Advertising

66.

Beeswax

2.07% • Beeswax • Advertising

67.

Bidtellect

2.01% • Simpli.fi • Advertising

68.

SiteScout by Centro

1.99% • Centro • Advertising

69.

Rise

1.91% • Rise Code • Advertising

70.

Aniview

1.87% • Aniview • Advertising

71.

Amazon Web Services

1.84% • Amazon • Hosting

72.

GrowthCode Analysis

1.81% • GrowthCode • Site Analytics

73.

Aidem

1.81% • Aidem • Advertising

74.

ADman Media

1.81% • illumin • Advertising

75.

Spot.IM

1.78% • Spot.IM Ltd. • Social Media

76.

Smaato

1.68% • Verve Group • Advertising

77.

LiveRamp CMP

1.65% • LiveRamp • Consent Management

78.

33Across

1.64% • 33Across • Advertising

79.

TrustArc

1.59% • TrustArc • Consent Management

80.

Adelphic

1.56% • Viant • Site Analytics

81.

Adform

1.55% • Adform • Advertising

82.

Improve Digital

1.52% • Improve Digital • Advertising

83.

Aggregate Knowledge

1.51% • TransUnion • Advertising

84.

LinkedIn Ads

1.48% • Microsoft • Advertising

85.

Epsilon

1.46% • Epsilon • Advertising

86.

Quantcast

1.45% • Quantcast • Advertising

87.

Integral Ad Science

1.44% • Integral Ad Science, Inc. • Advertising

88.

StickyAds

1.43% • Comcast • Advertising

89.

Intent IQ

1.41% • AlmondNet • Advertising

90.

Google AdServices

1.41% • Google • Advertising

91.

DeepIntent

1.36% • Deep Intent • Advertising

92.

Simpli.fi

1.36% • Simplifi Holdings Inc. • Advertising

93.

Connatix

1.29% • Connatix Native Exchange • Advertising

94.

Eyeota

1.19% • Eyeota • Advertising

95.

gumgum

1.19% • GumGum • Advertising

96.

Innovid

1.18% • Innovid • Advertising

97.

Google User Content

1.18% • Google • Hosting

98.

Roq.ad

1.12% • Roq.ad GmbH • Advertising

99.

DataXu

1.12% • DataXu • Advertising

100.

Microsoft Advertising

1.1% • Microsoft • Advertising

101.

Demandbase

1.04% • Demandbase • Advertising

102.

InMobi

1.04% • InMobi • Advertising

103.

MediaMath

1.04% • MediaMath, Inc. • Advertising

104.

Taboola

1.02% • Taboola • Advertising