kbb.com

1.

Google Tag

94.78% • Google • Advertising

2.

Google Marketing Platform

92.08% • Google • Advertising

3.

mPulse

89.9% • Akamai Technologies • Site Analytics

4.

New Relic

88.36% • New Relic • Site Analytics

5.

PubMatic

76.21% • PubMatic, Inc. • Advertising

6.

Amazon Advertising

71.76% • Amazon • Advertising

7.

Google Accounts

66.95% • Google • Utilities

8.

Optimizely

41.69% • Optimizely • Utilities

9.

Google Static

29.78% • Google • Hosting

10.

Amazon Web Services

17.4% • Amazon • Hosting

11.

Adobe Audience Manager

15.06% • Adobe • Advertising

12.

Google Fonts

15.05% • Google • Hosting

13.

Gravatar

13.91% • Automattic • Social Media

14.

Google

13.9% • Google • Advertising

15.

Google User Content

9.91% • Google • Hosting

16.

Google Analytics

9.03% • Google • Site Analytics

17.

OneTrust

8.51% • OneTrust • Consent Management

18.

OpenX

8.27% • OpenX Software Ltd. • Advertising

19.

AppNexus

8.1% • Microsoft • Advertising

20.

Yahoo!

8.02% • Verizon • Site Analytics

21.

TripleLift

8.01% • TripleLift, Inc. • Advertising

22.

Index Exchange

8.0% • Index Exchange, Inc. • Advertising

23.

Facebook

7.98% • Meta • Advertising

24.

Google Syndication

6.85% • Google • Advertising

25.

GitHub

6.79% • GitHub, Inc. • Customer Interaction

26.

Microsoft Advertising

6.58% • Microsoft • Advertising

27.

ScoreCard Research Beacon

6.5% • comScore, Inc. • Site Analytics

28.

AdGear

6.13% • Samsung • Advertising

29.

Google AdServices

6.01% • Google • Advertising

30.

Integral Ad Science

5.95% • Integral Ad Science, Inc. • Advertising

31.

LiveRamp

5.79% • LiveRamp • Advertising

32.

Snapchat For Business

5.41% • Snap • Advertising

33.

Google Analytics with signals

5.19% • Google • Advertising

34.

Pinterest

5.06% • Pinterest • Social Media

35.

Google APIs

5.02% • Google • Hosting

36.

ForeSee

4.98% • ForeSee Results • Utilities

37.

Treasure Data

4.92% • arm • Site Analytics

38.

Google Play Services

4.77% • Google • Hosting

39.

TradeDesk

4.67% • The Trade Desk • Advertising

40.

DoubleVerify

4.53% • DoubleVerify • Advertising

41.

Qualtrics

4.23% • Qualtrics • Site Analytics

42.

Jetpack

4.17% • Automattic • Site Analytics

43.

Moat

3.97% • Oracle • Advertising

44.

Yahoo! Analytics

3.5% • Verizon • Site Analytics

45.

Yahoo! Ad Manager Plus

3.47% • Verizon • Advertising

46.

Tapad

3.44% • Telenor Group • Advertising

47.

Live Intent

3.28% • LiveIntent • Site Analytics

48.

Aggregate Knowledge

3.07% • TransUnion • Advertising

49.

Qualia

2.92% • Qualia • Advertising

50.

Turn Inc.

2.85% • Singtel • Advertising

51.

Adobe Typekit

2.63% • Adobe • Utilities

52.

StackAdapt

2.62% • StackAdapt • Advertising

53.

Dotomi

2.6% • Conversant • Advertising

54.

Bidswitch

2.58% • Criteo • Advertising

55.

Adform

2.48% • Adform • Advertising

56.

Simpli.fi

2.3% • Simplifi Holdings Inc. • Advertising

57.

SiteScout by Centro

2.22% • Centro • Advertising

58.

audioeye

2.19% • audioeye • Site Analytics

59.

Beeswax

2.12% • Beeswax • Advertising

60.

MediaMath

2.11% • MediaMath, Inc. • Advertising

61.

SMART AdServer

2.1% • Smart Adserver • Advertising

62.

Zeta

2.07% • Zeta Global • Customer Interaction

63.

Outbrain

2.07% • Outbrain • Advertising

64.

sovrn

2.05% • Sovrn Holdings Inc • Advertising

65.

Criteo

2.05% • Criteo • Advertising

66.

Rhythmone Beacon

2.01% • RhythmOne, LLC • Advertising

67.

Quantcast

2.0% • Quantcast • Advertising

68.

RTB House

1.99% • RTB House • Advertising

69.

Zemanta

1.95% • Outbrain • Customer Interaction

70.

Adelphic

1.95% • Viant • Site Analytics

71.

Akamai Technologies

1.93% • Akamai Technologies • Hosting

72.

StickyAds

1.86% • Comcast • Advertising

73.

LinkedIn Ads

1.82% • Microsoft • Advertising

74.

DataXu

1.78% • DataXu • Advertising

75.

PulsePoint

1.68% • PulsePoint, Inc. • Advertising

76.

Taboola

1.66% • Taboola • Advertising

77.

DeepIntent

1.66% • Deep Intent • Advertising

78.

Cognitiv

1.66% • Cognitiv • Advertising

79.

Adtheorent

1.65% • AdTheorent, Inc • Advertising

80.

Lotame

1.59% • Lotame • Advertising

81.

Tribal Fusion

1.59% • Exponential Interactive, Inc • Advertising

82.

Cloudflare

1.59% • Cloudflare • Hosting

83.

Xaxis

1.56% • Xaxis • Advertising

84.

Magnite

1.56% • Magnite • Advertising

85.

AddThis

1.55% • Oracle • Advertising

86.

Acuity Ads

1.52% • Acuity Ads • Advertising

87.

YouTube

1.5% • Google • Audio/Video Player

88.

Connatix

1.38% • Connatix Native Exchange • Advertising

89.

Sentry

1.37% • Sentry • Utilities

90.

Evidon

1.35% • Crownpeak • Utilities

91.

InsightExpress

1.35% • Kantar Group • Site Analytics

92.

SpotX

1.35% • RTL Group • Advertising

93.

Unruly Media

1.34% • Tremor International • Advertising

94.

Media.net

1.32% • Media.net • Advertising

95.

CreateJS

1.29% • • Hosting

96.

MaxPoint Interactive

1.21% • MaxPoint Interactive • Advertising

97.

Bazaarvoice

1.2% • Bazaarvoice • Customer Interaction

98.

Improve Digital

1.16% • Improve Digital • Advertising

99.

Flashtalking

1.11% • Mediaocean • Advertising

100.

Demandbase

1.11% • Demandbase • Advertising