Observed activities (85)
This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.
Filter the list by category to view subset tracker types.
Sorted by frequency of appearance on domain subpages
1.
Columbia Online
87.27%
•
Columbia Online
•
Advertising
2.
Google Marketing Platform
83.52%
•
Google
•
Advertising
3.
Amazon Advertising
82.53%
•
Amazon
•
Advertising
4.
Google Tag
69.31%
•
Google
•
Advertising
5.
OneTrust
66.32%
•
OneTrust
•
Consent Management
6.
ScoreCard Research Beacon
60.56%
•
comScore, Inc.
•
Site Analytics
7.
unpkg
56.22%
•
unpkg
•
Hosting
8.
Google Analytics
44.89%
•
Google
•
Site Analytics
9.
Taboola
43.58%
•
Taboola
•
Advertising
10.
Google Accounts
36.96%
•
Google
•
Utilities
11.
mPulse
36.66%
•
Akamai Technologies
•
Site Analytics
12.
Google
27.05%
•
Google
•
Advertising
13.
Google Syndication
27.05%
•
Google
•
Advertising
14.
Akamai Technologies
25.94%
•
Akamai Technologies
•
Hosting
15.
Google APIs
24.5%
•
Google
•
Hosting
16.
Mouseflow
23.56%
•
Mouseflow
•
Site Analytics
17.
Google Static
20.6%
•
Google
•
Hosting
18.
X Corp.
16.84%
•
X Corp.
•
Social Media
19.
X Syndication
14.86%
•
X Corp.
•
Social Media
20.
Microsoft Clarity
12.19%
•
Microsoft
•
Site Analytics
21.
Google Fonts
12.15%
•
Google
•
Hosting
22.
Criteo
11.59%
•
Criteo
•
Advertising
23.
Facebook
10.86%
•
Meta
•
Advertising
24.
X Advertising
10.1%
•
X Corp.
•
Advertising
25.
Instagram
9.99%
•
Meta
•
Social Media
26.
Google Play Services
9.92%
•
Google
•
Hosting
27.
Microsoft Advertising
9.07%
•
Microsoft
•
Advertising
28.
LinkedIn Ads
8.61%
•
Microsoft
•
Advertising
29.
LinkedIn Analytics
8.27%
•
Microsoft
•
Site Analytics
30.
Mixpanel
8.21%
•
Mixpanel
•
Site Analytics
31.
AdRecover
7.28%
•
AdPushUp, Inc.
•
Advertising
32.
YouTube
5.2%
•
Google
•
Audio/Video Player
33.
TradeDesk
4.92%
•
The Trade Desk
•
Advertising
34.
AppNexus
4.83%
•
Microsoft
•
Advertising
35.
PubMatic
4.83%
•
PubMatic, Inc.
•
Advertising
36.
Index Exchange
4.81%
•
Index Exchange, Inc.
•
Advertising
37.
Magnite
4.78%
•
Magnite
•
Advertising
38.
Media.net
4.53%
•
Media.net
•
Advertising
39.
ShareThrough
4.49%
•
Sharethrough, Inc
•
Advertising
40.
OpenX
4.47%
•
OpenX Software Ltd.
•
Advertising
41.
Teads
4.47%
•
Teads
•
Advertising
42.
Kargo
4.2%
•
Kargo
•
Advertising
43.
Google Analytics with signals
4.02%
•
Google
•
Advertising
44.
Epsilon
3.08%
•
Epsilon
•
Advertising
45.
sovrn
3.08%
•
Sovrn Holdings Inc
•
Advertising
46.
BounceX
3.03%
•
•
Advertising
47.
Google Photos
3.03%
•
Google
•
Hosting
48.
GitHub
3.0%
•
GitHub, Inc.
•
Customer Interaction
49.
Bounce Exchange
2.99%
•
Bounce Exchange
•
Advertising
50.
Cloudflare
2.93%
•
Cloudflare
•
Hosting
51.
Google AdServices
2.78%
•
Google
•
Advertising
52.
DeepIntent
2.67%
•
Deep Intent
•
Advertising
53.
Adobe Audience Manager
2.65%
•
Adobe
•
Advertising
54.
Outbrain
2.6%
•
Outbrain
•
Advertising
55.
Aniview
2.58%
•
Aniview
•
Advertising
56.
Bidswitch
2.46%
•
Criteo
•
Advertising
57.
Lotame
2.34%
•
Lotame
•
Advertising
58.
jsDelivr
2.33%
•
•
Hosting
59.
RTB House
2.29%
•
RTB House
•
Advertising
60.
Audience Square
2.16%
•
Audigent
•
Advertising
61.
SMART AdServer
2.1%
•
Smart Adserver
•
Advertising
62.
Amazon CloudFront
2.04%
•
Amazon
•
Hosting
63.
Smile Wanted
1.94%
•
Smile Wanted Group
•
Advertising
64.
Zemanta
1.92%
•
Outbrain
•
Customer Interaction
65.
Yahoo! Ad Manager Plus
1.8%
•
Verizon
•
Advertising
66.
Google User Content
1.76%
•
Google
•
Hosting
67.
InMobi
1.68%
•
InMobi
•
Advertising
68.
OneTag
1.64%
•
OneTag
•
Advertising
69.
Smaato
1.63%
•
Verve Group
•
Advertising
70.
33Across
1.61%
•
33Across
•
Advertising
71.
Live Intent
1.51%
•
LiveIntent
•
Site Analytics
72.
LiveRamp
1.39%
•
LiveRamp
•
Advertising
73.
Rhythmone Beacon
1.38%
•
RhythmOne, LLC
•
Advertising
74.
Adform
1.24%
•
Adform
•
Advertising
75.
StackAdapt
1.21%
•
StackAdapt
•
Advertising
76.
Turn Inc.
1.19%
•
Singtel
•
Advertising
77.
Beeswax
1.15%
•
Beeswax
•
Advertising
78.
Beachfront Media
1.13%
•
Seedtag Advertising
•
Advertising
79.
Nativo
1.12%
•
Nativo
•
Advertising
80.
Unruly Media
1.11%
•
Tremor International
•
Advertising
81.
Yahoo! Analytics
1.08%
•
Verizon
•
Site Analytics
82.
X Analytics
1.05%
•
X Corp.
•
Advertising
83.
Tapad
1.01%
•
Telenor Group
•
Advertising
84.
ID5 Sync
1.01%
•
ID5 Technology
•
Advertising
85.
Ogury
1.0%
•
Ogury
•
Advertising
12.47
Trackers Per Page Load
3.61
Tracking Requests Per Page Load
2.06%
Trackers Requests / All Requests
0.05MB
Data Saved
Tracking Methods
Fingerprinting
Fingerprinting is a unique digital signature derived from the properties of your device. Learn more
Tracker Diagram
This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.
Tracker categories
Tracking companies