buzzfeed.com

1.

OneTrust

98.03% • OneTrust • Consent Management

2.

Teads

93.54% • Teads • Advertising

3.

Google Marketing Platform

92.99% • Google • Advertising

4.

ScoreCard Research Beacon

92.75% • comScore, Inc. • Site Analytics

5.

DoubleVerify

91.09% • DoubleVerify • Advertising

6.

Sentry

90.79% • Sentry • Utilities

7.

Amazon Advertising

85.07% • Amazon • Advertising

8.

Ad Lightning

84.3% • Ad Lightning • Advertising

9.

Connatix

75.74% • Connatix Native Exchange • Advertising

10.

Google Accounts

71.75% • Google • Utilities

11.

Permutive

69.73% • Permutive, Inc. • Advertising

12.

Google Static

65.34% • Google • Hosting

13.

SkimLinks

54.06% • SkimLinks • Advertising

14.

Google Tag

43.83% • Google • Advertising

15.

Google

31.83% • Google • Advertising

16.

videoplayerhub.com

27.69% • • Misc

17.

Facebook

22.78% • Meta • Advertising

18.

Google Fonts

15.19% • Google • Hosting

19.

Google Play Services

10.88% • Google • Hosting

20.

Outbrain

9.33% • Outbrain • Advertising

21.

Taboola

8.44% • Taboola • Advertising

22.

Criteo

8.09% • Criteo • Advertising

23.

X Corp.

7.2% • X Corp. • Social Media

24.

ad-delivery.net

6.79% • • Misc

25.

Yahoo! Japan Retargeting

6.79% • Yahoo! Japan • Advertising

26.

X Syndication

6.63% • X Corp. • Social Media

27.

Google Syndication

6.45% • Google • Advertising

28.

Magnite

6.41% • Magnite • Advertising

29.

Instagram

6.26% • Meta • Social Media

30.

Sourcepoint CMP

5.61% • Sourcepoint • Consent Management

31.

Google APIs

5.13% • Google • Hosting

32.

33Across

4.9% • 33Across • Advertising

33.

TradeDesk

4.88% • The Trade Desk • Advertising

34.

GitHub

4.86% • GitHub, Inc. • Customer Interaction

35.

Cloudflare Insights

3.56% • Cloudflare • Site Analytics

36.

OpenX

3.55% • OpenX Software Ltd. • Advertising

37.

PubMatic

3.53% • PubMatic, Inc. • Advertising

38.

Rise

3.45% • Rise Code • Advertising

39.

AppNexus

3.42% • Microsoft • Advertising

40.

ID5 Sync

3.4% • ID5 Technology • Advertising

41.

TripleLift

3.37% • TripleLift, Inc. • Advertising

42.

Bidswitch

3.36% • Criteo • Advertising

43.

Kargo

3.34% • Kargo • Advertising

44.

jsDelivr

3.32% • • Hosting

45.

LiveRamp

3.32% • LiveRamp • Advertising

46.

YouTube

3.11% • Google • Audio/Video Player

47.

Google Analytics

3.08% • Google • Site Analytics

48.

PageFair

3.02% • Blockthrough • Customer Interaction

49.

Index Exchange

2.93% • Index Exchange, Inc. • Advertising

50.

SMART AdServer

2.77% • Smart Adserver • Advertising

51.

Adobe Typekit

2.69% • Adobe • Utilities

52.

Yahoo! Ad Manager Plus

2.6% • Verizon • Advertising

53.

Media.net

2.58% • Media.net • Advertising

54.

Adobe Audience Manager

2.57% • Adobe • Advertising

55.

Yahoo! Analytics

2.56% • Verizon • Site Analytics

56.

Zemanta

2.56% • Outbrain • Customer Interaction

57.

Google User Content

2.55% • Google • Hosting

58.

Google Photos

2.54% • Google • Hosting

59.

Lotame

2.46% • Lotame • Advertising

60.

Acceleration Partners

2.43% • Acceleration Partners • Advertising

61.

Facebook CDN

2.42% • Meta • Hosting

62.

Google AdServices

2.42% • Google • Advertising

63.

Amazon Web Services

2.36% • Amazon • Hosting

64.

Live Intent

2.35% • LiveIntent • Site Analytics

65.

Google Analytics with signals

2.26% • Google • Advertising

66.

ShareThrough

2.24% • Sharethrough, Inc • Advertising

67.

Turn Inc.

2.06% • Singtel • Advertising

68.

Tapad

2.01% • Telenor Group • Advertising

69.

RTB House

1.98% • RTB House • Advertising

70.

Rhythmone Beacon

1.98% • RhythmOne, LLC • Advertising

71.

Yieldmo

1.95% • Yieldmo, Inc. • Advertising

72.

Adform

1.83% • Adform • Advertising

73.

LiveRamp CMP

1.82% • LiveRamp • Consent Management

74.

Beeswax

1.82% • Beeswax • Advertising

75.

StackAdapt

1.72% • StackAdapt • Advertising

76.

sovrn

1.68% • Sovrn Holdings Inc • Advertising

77.

Integral Ad Science

1.67% • Integral Ad Science, Inc. • Advertising

78.

Dotomi

1.61% • Conversant • Advertising

79.

PulsePoint

1.6% • PulsePoint, Inc. • Advertising

80.

StickyAds

1.6% • Comcast • Advertising

81.

Quantcast

1.6% • Quantcast • Advertising

82.

Smaato

1.53% • Verve Group • Advertising

83.

StreamRail

1.5% • ironSource • Advertising

84.

InMobi

1.45% • InMobi • Advertising

85.

DeepIntent

1.41% • Deep Intent • Advertising

86.

ADman Media

1.4% • illumin • Advertising

87.

Improve Digital

1.37% • Improve Digital • Advertising

88.

SiteScout by Centro

1.36% • Centro • Advertising

89.

Audience Square

1.35% • Audigent • Advertising

90.

AdaptMX

1.35% • Monet Engine • Advertising

91.

Yahoo!

1.26% • Verizon • Site Analytics

92.

Aggregate Knowledge

1.25% • TransUnion • Advertising

93.

Simpli.fi

1.24% • Simplifi Holdings Inc. • Advertising

94.

Unruly Media

1.23% • Tremor International • Advertising

95.

Nativo

1.19% • Nativo • Advertising

96.

TRUSTe Notice

1.1% • TrustArc • Consent Management

97.

Adelphic

1.08% • Viant • Site Analytics

98.

Undertone

1.07% • Perion • Advertising

99.

Amazon CloudFront

1.06% • Amazon • Hosting

100.

Microsoft Advertising

1.02% • Microsoft • Advertising