merriam-webster.com

1.

Google Tag

93.04% • Google • Advertising

2.

Google Static

15.85% • Google • Hosting

3.

Google Fonts

9.24% • Google • Hosting

4.

Google

8.42% • Google • Advertising

5.

Google Marketing Platform

6.6% • Google • Advertising

6.

Amazon Advertising

6.06% • Amazon • Advertising

7.

Magnite

5.9% • Magnite • Advertising

8.

LiveRamp CMP

5.68% • LiveRamp • Consent Management

9.

ScoreCard Research Beacon

5.66% • comScore, Inc. • Site Analytics

10.

Live Intent

5.57% • LiveIntent • Site Analytics

11.

Criteo

5.42% • Criteo • Advertising

12.

Google Analytics with signals

4.94% • Google • Advertising

13.

TradeDesk

4.93% • The Trade Desk • Advertising

14.

ID5 Sync

4.62% • ID5 Technology • Advertising

15.

AppNexus

4.41% • Microsoft • Advertising

16.

Google Syndication

4.41% • Google • Advertising

17.

PubMatic

4.4% • PubMatic, Inc. • Advertising

18.

TripleLift

4.38% • TripleLift, Inc. • Advertising

19.

OpenX

4.25% • OpenX Software Ltd. • Advertising

20.

Nativo

4.2% • Nativo • Advertising

21.

Index Exchange

4.19% • Index Exchange, Inc. • Advertising

22.

Kargo

4.16% • Kargo • Advertising

23.

Facebook

4.08% • Meta • Advertising

24.

ShareThrough

4.06% • Sharethrough, Inc • Advertising

25.

LiveRamp

4.04% • LiveRamp • Advertising

26.

Microsoft Clarity

4.01% • Microsoft • Site Analytics

27.

Teads

3.97% • Teads • Advertising

28.

Undertone

3.95% • Perion • Advertising

29.

Google APIs

3.79% • Google • Hosting

30.

Brand Metrics

3.53% • Brand Metrics • Advertising

31.

GitHub

3.52% • GitHub, Inc. • Customer Interaction

32.

Bidswitch

3.51% • Criteo • Advertising

33.

Tapad

3.36% • Telenor Group • Advertising

34.

gumgum

3.26% • GumGum • Advertising

35.

NetRatings SiteCensus

3.03% • Nielsen • Advertising

36.

Flashtalking

2.98% • Mediaocean • Advertising

37.

33Across

2.91% • 33Across • Advertising

38.

Turn Inc.

2.77% • Singtel • Advertising

39.

Ogury

2.64% • Ogury • Advertising

40.

Lotame

2.6% • Lotame • Advertising

41.

Merkle RKG

2.49% • Dentsu Aegis Network • Site Analytics

42.

Integral Ad Science

2.39% • Integral Ad Science, Inc. • Advertising

43.

consentmanager

2.32% • consentmanager • Consent Management

44.

DoubleVerify

2.3% • DoubleVerify • Advertising

45.

Yahoo! Analytics

2.22% • Verizon • Site Analytics

46.

Yahoo! Ad Manager Plus

2.09% • Verizon • Advertising

47.

Optable

2.09% • Optable Technologies • Advertising

48.

Adform

2.01% • Adform • Advertising

49.

Google AdServices

2.0% • Google • Advertising

50.

Quantcast

1.8% • Quantcast • Advertising

51.

Adobe Audience Manager

1.73% • Adobe • Advertising

52.

Yahoo!

1.72% • Verizon • Site Analytics

53.

SMART AdServer

1.59% • Smart Adserver • Advertising

54.

Rhythmone Beacon

1.58% • RhythmOne, LLC • Advertising

55.

Adelphic

1.56% • Viant • Site Analytics

56.

ADman Media

1.47% • illumin • Advertising

57.

Beeswax

1.46% • Beeswax • Advertising

58.

Dotomi

1.44% • Conversant • Advertising

59.

Aidem

1.42% • Aidem • Advertising

60.

Google User Content

1.41% • Google • Hosting

61.

StackAdapt

1.36% • StackAdapt • Advertising

62.

OneTag

1.28% • OneTag • Advertising

63.

LinkedIn Ads

1.27% • Microsoft • Advertising

64.

jsDelivr

1.27% • • Hosting

65.

PulsePoint

1.25% • PulsePoint, Inc. • Advertising

66.

Simpli.fi

1.22% • Simplifi Holdings Inc. • Advertising

67.

DeepIntent

1.15% • Deep Intent • Advertising

68.

Zemanta

1.12% • Outbrain • Customer Interaction

69.

DataXu

1.11% • DataXu • Advertising

70.

Aggregate Knowledge

1.11% • TransUnion • Advertising

71.

Outbrain

1.1% • Outbrain • Advertising

72.

Amazon CDN

1.09% • Amazon • Hosting

73.

Google Analytics

1.07% • Google • Site Analytics