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independent.co.uk

Observed activities (72)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Piano
98.95% • Piano Software • Utilities
2.
Google
98.41% • Google • Advertising
3.
Google Analytics
90.33% • Google • Site Analytics
4.
Google Marketing Platform
89.24% • Google • Advertising
5.
Google Tag
88.83% • Google • Advertising
6.
LiveRamp CMP
88.39% • LiveRamp • Consent Management
7.
Adobe Audience Manager
84.69% • Adobe • Advertising
8.
ChartBeat
84.05% • ChartBeat • Site Analytics
9.
jsDelivr
82.35% • • Hosting
10.
Taboola
82.25% • Taboola • Advertising
11.
DoubleVerify
75.0% • DoubleVerify • Advertising
12.
Dotmetrics
69.08% • • Site Analytics
13.
PageFair
68.78% • Blockthrough • Customer Interaction
14.
Captify
66.05% • Captify • Advertising
15.
ID5 Sync
36.49% • ID5 Technology • Advertising
16.
Brand Metrics
35.56% • Brand Metrics • Advertising
17.
Teads
30.4% • Teads • Advertising
18.
Viafoura
19.57% • Viafoura • Advertising
19.
Google Static
17.59% • Google • Hosting
20.
ScoreCard Research Beacon
17.31% • comScore, Inc. • Site Analytics
21.
Amazon Advertising
14.88% • Amazon • Advertising
22.
JW Player
14.4% • JW Player • Audio/Video Player
23.
Intent IQ
12.55% • AlmondNet • Advertising
24.
TradeDesk
12.5% • The Trade Desk • Advertising
25.
AppNexus
12.45% • Microsoft • Advertising
26.
Magnite
12.43% • Magnite • Advertising
27.
Index Exchange
12.37% • Index Exchange, Inc. • Advertising
28.
PubMatic
11.54% • PubMatic, Inc. • Advertising
29.
Braze
10.97% • Braze • Site Analytics
30.
LiveRamp
8.6% • LiveRamp • Advertising
31.
Rise
6.56% • Rise Code • Advertising
32.
Google Fonts
6.34% • Google • Hosting
33.
Rich Audience
6.26% • Rich Audience • Advertising
34.
Bidswitch
6.12% • Criteo • Advertising
35.
Connatix
5.69% • Connatix Native Exchange • Advertising
36.
Seedtag
5.33% • Seedtag Advertising • Advertising
37.
SMART AdServer
5.0% • Smart Adserver • Advertising
38.
Google Syndication
5.0% • Google • Advertising
39.
Quantcast
4.4% • Quantcast • Advertising
40.
OpenX
4.36% • OpenX Software Ltd. • Advertising
41.
Rhythmone Beacon
4.28% • RhythmOne, LLC • Advertising
42.
sovrn
4.28% • Sovrn Holdings Inc • Advertising
43.
Adform
4.25% • Adform • Advertising
44.
Media.net
4.11% • Media.net • Advertising
45.
ShareThrough
4.1% • Sharethrough, Inc • Advertising
46.
TripleLift
4.07% • TripleLift, Inc. • Advertising
47.
StickyAds
3.87% • Comcast • Advertising
48.
Yahoo! Analytics
3.7% • Verizon • Site Analytics

17.26

Trackers Per Page Load

1.54

Tracking Requests Per Page Load

1.8%

Trackers Requests / All Requests

0.03MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies