vanguard.com

1.

OneTrust

91.0% • OneTrust • Consent Management

2.

Google Marketing Platform

88.66% • Google • Advertising

3.

Medallia

70.79% • Medallia • Customer Interaction

4.

Microsoft Advertising

69.95% • Microsoft • Advertising

5.

TradeDesk

68.76% • The Trade Desk • Advertising

6.

Adobe Audience Manager

68.51% • Adobe • Advertising

7.

Amazon Advertising

68.39% • Amazon • Advertising

8.

Bidtellect

67.76% • Simpli.fi • Advertising

9.

Facebook

66.03% • Meta • Advertising

10.

Adobe Experience Cloud

61.62% • Adobe • Site Analytics

11.

New Relic

55.89% • New Relic • Site Analytics

12.

LinkedIn Ads

52.85% • Microsoft • Advertising

13.

Yahoo! Analytics

51.79% • Verizon • Site Analytics

14.

Pinterest

50.72% • Pinterest • Social Media

15.

AdGear

49.86% • Samsung • Advertising

16.

AppDynamics

46.17% • AppDynamics • Utilities

17.

ThreatMetrix

13.07% • LexisNexis • Utilities

18.

Google Fonts

4.03% • Google • Hosting

19.

Google

3.15% • Google • Advertising

20.

GitHub

3.02% • GitHub, Inc. • Customer Interaction

21.

Zeta

2.94% • Zeta Global • Customer Interaction

22.

Live Intent

2.74% • LiveIntent • Site Analytics

23.

Dotomi

2.02% • Conversant • Advertising

24.

AppNexus

1.83% • Microsoft • Advertising

25.

LiveRamp

1.82% • LiveRamp • Advertising

26.

Aggregate Knowledge

1.72% • TransUnion • Advertising

27.

Adobe Typekit

1.71% • Adobe • Utilities

28.

Index Exchange

1.69% • Index Exchange, Inc. • Advertising

29.

PubMatic

1.68% • PubMatic, Inc. • Advertising

30.

Bidswitch

1.67% • Criteo • Advertising

31.

OpenX

1.64% • OpenX Software Ltd. • Advertising

32.

Media.net

1.64% • Media.net • Advertising

33.

Tremor Video

1.63% • Tremor Video • Audio/Video Player

34.

Eyeota

1.62% • Eyeota • Advertising

35.

Google AdServices

1.6% • Google • Advertising