betterment.com

Observed activities (50)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Segment

96.0% • Segment • Site Analytics

Google Tag

95.57% • Google • Advertising

Sentry

92.13% • Sentry • Utilities

Datadog

86.03% • Datadog • Utilities

Zendesk CDN

77.18% • Zendesk • Hosting

Zendesk

76.31% • Zendesk • Customer Interaction

Mixpanel

73.81% • Mixpanel • Site Analytics

Cloudflare

56.9% • Cloudflare • Hosting

Google Analytics

18.38% • Google • Site Analytics

10.

Google

12.41% • Google • Advertising

11.

TikTok Analytics

12.3% • ByteDance Inc • Site Analytics

12.

Adtheorent

12.22% • AdTheorent, Inc • Advertising

13.

HubSpot User Content

12.18% • HubSpot • Hosting

14.

Google Marketing Platform

11.97% • Google • Advertising

15.

11.72% • reddit • Social Media

16.

Outbrain

11.72% • Outbrain • Advertising

17.

Amazon Advertising

11.7% • Amazon • Advertising

18.

MNTN

11.7% • MNTN • Site Analytics

19.

TVSquared

11.7% • TV Squared • Advertising

20.

Snapchat For Business

11.68% • Snap • Advertising

21.

Yahoo! Analytics

11.64% • Verizon • Site Analytics

22.

AppNexus

11.64% • Microsoft • Advertising

23.

Resonate Networks

11.62% • Resonate • Advertising

24.

StackAdapt

11.62% • StackAdapt • Advertising

25.

Nativo

11.62% • Nativo • Advertising

26.

TradeDesk

11.62% • The Trade Desk • Advertising

27.

DataXu

11.62% • DataXu • Advertising

28.

Ketch Kloud

11.6% • Ketch • Consent Management

29.

HubSpot Forms

10.91% • HubSpot • Customer Interaction

30.

Google Analytics with signals

10.89% • Google • Advertising

31.

Google AdServices

10.81% • Google • Advertising

32.

Tapad

10.39% • Telenor Group • Advertising

33.

HubSpot

10.31% • HubSpot • Site Analytics

34.

HubSpot CMP

9.58% • HubSpot • Consent Management

35.

HubSpot Ads pixel

9.2% • HubSpot • Advertising

36.

Bootstrap CDN

7.91% • BootstrapCDN • Hosting

37.

6Sense

6.52% • 6Sense • Site Analytics

38.

GitHub

5.85% • GitHub, Inc. • Customer Interaction

39.

X Advertising

4.64% • X Corp. • Advertising

40.

X Corp.

4.16% • X Corp. • Social Media

41.

Adobe Typekit

3.35% • Adobe • Utilities

42.

ZoomInfo

3.33% • ZoomInfo • Advertising

43.

X Analytics

3.25% • X Corp. • Advertising

44.

Adobe Audience Manager

2.52% • Adobe • Advertising

45.

Facebook

2.33% • Meta • Advertising

46.

Google Static

1.69% • Google • Hosting

47.

Google Fonts

1.5% • Google • Hosting

48.

Amazon Web Services

1.46% • Amazon • Hosting

11.01

Trackers Per Page Load

2.41

Tracking Requests Per Page Load

2.92%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies