hbr.org

Observed activities (60)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Adobe Dynamic Tag Management
97.9% Adobe Utilities
2.
Sailthru Horizon
96.29% Sailthru Advertising
3.
Google Tag
94.69% Google Advertising
4.
Facebook
94.47% Meta Advertising
5.
Adobe Experience Cloud
94.19% Adobe Site Analytics
6.
Google Static
94.16% Google Hosting
7.
Qualtrics
94.14% Qualtrics Site Analytics
8.
Google Marketing Platform
93.64% Google Advertising
9.
StackAdapt
92.31% StackAdapt Advertising
10.
Google Recaptcha
92.14% Google Utilities
11.
LinkedIn Analytics
91.84% Microsoft Site Analytics
12.
New Relic
91.54% New Relic Site Analytics
13.
ChartBeat
91.36% ChartBeat Site Analytics
14.
Live Intent
91.28% LiveIntent Site Analytics
15.
Piano
89.53% Piano Software Utilities
16.
Adobe Audience Manager
89.01% Adobe Advertising
17.
Microsoft Advertising
87.38% Microsoft Advertising
18.
Piano Analytics
85.47% Piano Software Site Analytics
19.
TikTok Analytics
84.97% ByteDance Inc Site Analytics
20.
Google Analytics
81.69% Google Site Analytics
21.
cXense
74.31% Cxense Advertising
22.
Kaltura
65.39% Kaltura Audio/Video Player
23.
Amazon CloudFront
23.92% Amazon Hosting
24.
Google
19.26% Google Advertising
25.
X Corp.
18.11% X Corp. Social Media
26.
Cloudflare
17.68% Cloudflare Hosting
27.
ScoreCard Research Beacon
17.53% comScore, Inc. Site Analytics
28.
X Syndication
16.68% X Corp. Social Media
29.
Google Fonts
15.85% Google Hosting
30.
Mixpanel
10.34% Mixpanel Site Analytics
31.
LinkedIn Ads
10.07% Microsoft Advertising
32.
Google Analytics with signals
9.77% Google Advertising
33.
Google Syndication
9.54% Google Advertising
34.
Microsoft Clarity
9.17% Microsoft Site Analytics
35.
Spotify
9.04% Spotify Audio/Video Player
36.
Zendesk
9.02% Zendesk Customer Interaction
37.
Zendesk CDN
9.02% Zendesk Hosting
38.
Google APIs
7.41% Google Hosting
39.
BigCommerce
7.39% BigCommerce Site Analytics
40.
Kenshoo
7.09% Kenshoo Site Analytics
41.
GitHub
6.14% GitHub, Inc. Customer Interaction
42.
Google AdServices
5.08% Google Advertising
43.
TradeDesk
3.21% The Trade Desk Advertising
44.
Sentry
2.98% Sentry Utilities
45.
LiveRamp
2.91% LiveRamp Advertising
46.
YouTube
2.7% Google Audio/Video Player
47.
Google Play Services
2.58% Google Hosting
48.
Google Photos
1.98% Google Hosting

23.56

Trackers Per Page Load

1.3

Tracking Requests Per Page Load

1.75%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies