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tripadvisor.com

Observed activities (40)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
TripAdvisor
99.17% • IAC (InterActiveCorp) • Misc
2.
OneTrust
98.6% • OneTrust • Consent Management
3.
DataDome
93.18% • DataDome • Site Analytics
4.
Google Marketing Platform
86.93% • Google • Advertising
5.
Mapbox
52.8% • • Customer Interaction
6.
Google Tag
50.78% • Google • Advertising
7.
Google Accounts
49.03% • Google • Utilities
8.
Amazon Advertising
46.19% • Amazon • Advertising
9.
Magnite
39.83% • Magnite • Advertising
10.
Sprig
11.81% • Sprig • Customer Interaction
11.
Google Static
9.92% • Google • Hosting
12.
Facebook
9.83% • Meta • Advertising
13.
Google
8.94% • Google • Advertising
14.
Google Play Services
5.32% • Google • Hosting
15.
Google User Content
5.1% • Google • Hosting
16.
Google AdServices
4.96% • Google • Advertising
17.
Sentry
4.41% • Sentry • Utilities
18.
Google Fonts
4.19% • Google • Hosting
19.
Google Syndication
3.49% • Google • Advertising
20.
Google Analytics with signals
3.14% • Google • Advertising
21.
Integral Ad Science
2.95% • Integral Ad Science, Inc. • Advertising
22.
Pinterest
2.85% • Pinterest • Social Media
23.
TradeDesk
2.82% • The Trade Desk • Advertising
24.
GitHub
2.7% • GitHub, Inc. • Customer Interaction
25.
LiveRamp
2.69% • LiveRamp • Advertising
26.
ScoreCard Research Beacon
2.6% • comScore, Inc. • Site Analytics
27.
TikTok Analytics
2.58% • ByteDance Inc • Site Analytics
28.
Live Intent
2.19% • LiveIntent • Site Analytics
29.
Media.net
1.64% • Media.net • Advertising
30.
Dotomi
1.64% • Conversant • Advertising
31.
PubMatic
1.62% • PubMatic, Inc. • Advertising
32.
Index Exchange
1.61% • Index Exchange, Inc. • Advertising
33.
Google Analytics
1.6% • Google • Site Analytics
34.
Microsoft Advertising
1.6% • Microsoft • Advertising
35.
Google APIs
1.56% • Google • Hosting
36.
Adobe Audience Manager
1.4% • Adobe • Advertising
37.
Yahoo!
1.36% • Verizon • Site Analytics
38.
Teads
1.14% • Teads • Advertising
39.
Yahoo! Ad Manager Plus
1.12% • Verizon • Advertising
40.
Spotify
1.02% • Spotify • Audio/Video Player

8.21

Trackers Per Page Load

1.21

Tracking Requests Per Page Load

0.61%

Trackers Requests / All Requests

0.03MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies