southwest.com

1.

OneTrust

98.88% • OneTrust • Consent Management

2.

AppDynamics

94.53% • AppDynamics • Utilities

3.

mPulse

91.54% • Akamai Technologies • Site Analytics

4.

Qualtrics

10.87% • Qualtrics • Site Analytics

5.

Google Fonts

7.55% • Google • Hosting

6.

Quantum Metric

7.16% • Quantum Metric, Inc. • Site Analytics

7.

Sentry

7.04% • Sentry • Utilities

8.

Branch

7.04% • Branch Metrics • Advertising

9.

Google

6.95% • Google • Advertising

10.

Akamai Technologies

6.75% • Akamai Technologies • Hosting

11.

Adobe Audience Manager

5.64% • Adobe • Advertising

12.

Google Tag

5.07% • Google • Advertising

13.

GitHub

4.77% • GitHub, Inc. • Customer Interaction

14.

Siteimprove Analytics

4.76% • Siteimprove • Site Analytics

15.

Movable Ink

4.68% • Movable Ink • Customer Interaction

16.

Google Static

4.34% • Google • Hosting

17.

Google Marketing Platform

4.07% • Google • Advertising

18.

Flashtalking

3.9% • Mediaocean • Advertising

19.

Booking.com

3.88% • • Misc

20.

Facebook

3.68% • Meta • Advertising

21.

Yahoo! Analytics

3.62% • Verizon • Site Analytics

22.

Amazon Advertising

3.29% • Amazon • Advertising

23.

Snapchat For Business

3.28% • Snap • Advertising

24.

Adobe Dynamic Tag Management

3.28% • Adobe • Utilities

25.

Pinterest

3.26% • Pinterest • Social Media

26.

TikTok Analytics

3.22% • ByteDance Inc • Site Analytics

27.

Salesforce

3.17% • Salesforce • Site Analytics

28.

Salesforce Live Agent

3.13% • Salesforce • Customer Interaction

29.

Tapad

3.11% • Telenor Group • Advertising

30.

Google AdServices

2.77% • Google • Advertising

31.

Amazon CloudFront

2.29% • Amazon • Hosting

32.

X Corp.

1.83% • X Corp. • Social Media

33.

TradeDesk

1.8% • The Trade Desk • Advertising

34.

X Analytics

1.8% • X Corp. • Advertising

35.

Adobe Typekit

1.44% • Adobe • Utilities