gap.com

Observed activities (49)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Tealium

96.83% • Tealium • Site Analytics

OneTrust

95.27% • OneTrust • Consent Management

Optimizely

95.06% • Optimizely • Utilities

New Relic

94.13% • New Relic • Site Analytics

mPulse

92.72% • Akamai Technologies • Site Analytics

Certona

90.41% • Certona • Advertising

AppsFlyer

82.5% • AppsFlyer • Site Analytics

ThreatMetrix

47.93% • LexisNexis • Utilities

PowerReviews

40.77% • PowerReviews • Customer Interaction

10.

PayPal

13.89% • PayPal • Customer Interaction

11.

FullStory

12.17% • fullstory • Site Analytics

12.

Medallia

11.88% • Medallia • Customer Interaction

13.

Amazon Advertising

11.31% • Amazon • Advertising

14.

Salesforce Live Agent

10.77% • Salesforce • Customer Interaction

15.

Salesforce

10.52% • Salesforce • Site Analytics

16.

Granify

10.21% • Granify • Site Analytics

17.

Snapchat For Business

10.2% • Snap • Advertising

18.

Bluecore

10.19% • TriggerMail • Advertising

19.

Movable Ink

9.97% • Movable Ink • Customer Interaction

20.

Microsoft Advertising

9.93% • Microsoft • Advertising

21.

Merkle RKG

9.91% • Dentsu Aegis Network • Site Analytics

22.

Facebook

9.76% • Meta • Advertising

23.

Google Tag

9.72% • Google • Advertising

24.

TikTok Analytics

9.7% • ByteDance Inc • Site Analytics

25.

9.56% • Pinterest • Social Media

26.

Yahoo!

9.53% • Verizon • Site Analytics

27.

Bidtellect

9.36% • Simpli.fi • Advertising

28.

TradeDesk

9.07% • The Trade Desk • Advertising

29.

Google Marketing Platform

8.69% • Google • Advertising

30.

X Advertising

8.4% • X Corp. • Advertising

31.

Adobe Audience Manager

7.35% • Adobe • Advertising

32.

Google

7.05% • Google • Advertising

33.

Sentry

6.15% • Sentry • Utilities

34.

Yahoo! Analytics

5.78% • Verizon • Site Analytics

35.

Google AdServices

5.67% • Google • Advertising

36.

Aggregate Knowledge

5.24% • TransUnion • Advertising

37.

X Analytics

4.91% • X Corp. • Advertising

38.

X Corp.

4.91% • X Corp. • Social Media

39.

Google APIs

3.97% • Google • Hosting

40.

Google Fonts

3.25% • Google • Hosting

41.

Signifyd

2.84% • Signifyd • Site Analytics

42.

iovation

2.78% • iovation • Utilities

43.

GitHub

2.66% • GitHub, Inc. • Customer Interaction

44.

Google Static

2.66% • Google • Hosting

45.

Adobe Typekit

1.91% • Adobe • Utilities

46.

1.4% • reddit • Social Media

47.

Datadog

1.25% • Datadog • Utilities

48.

Kargo

1.11% • Kargo • Advertising

11.34

Trackers Per Page Load

8.02

Tracking Requests Per Page Load

5.86%

Trackers Requests / All Requests

0.01MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies