tiaa.org

1.

Google Tag

95.39% • Google • Advertising

2.

Adobe Audience Manager

85.12% • Adobe • Advertising

3.

Arkose Labs

45.96% • • Site Analytics

4.

Cloudflare

28.91% • Cloudflare • Hosting

5.

mPulse

23.13% • Akamai Technologies • Site Analytics

6.

Dynatrace

19.37% • Thoma Bravo • Site Analytics

7.

Adobe Experience Cloud

18.78% • Adobe • Site Analytics

8.

Google

11.45% • Google • Advertising

9.

Akamai Technologies

11.11% • Akamai Technologies • Hosting

10.

TradeDesk

10.85% • The Trade Desk • Advertising

11.

Demandbase

10.83% • Demandbase • Advertising

12.

Microsoft Advertising

10.83% • Microsoft • Advertising

13.

Google Analytics with signals

10.61% • Google • Advertising

14.

X Advertising

10.52% • X Corp. • Advertising

15.

Facebook

10.51% • Meta • Advertising

16.

Google Marketing Platform

10.46% • Google • Advertising

17.

LinkedIn Analytics

9.95% • Microsoft • Site Analytics

18.

Qualtrics

9.91% • Qualtrics • Site Analytics

19.

LinkedIn Ads

8.89% • Microsoft • Advertising

20.

X Analytics

7.3% • X Corp. • Advertising

21.

X Corp.

7.03% • X Corp. • Social Media

22.

Adobe Dynamic Media

6.57% • Adobe • Hosting

23.

GitHub

6.15% • GitHub, Inc. • Customer Interaction

24.

Reddit

5.09% • reddit • Social Media

25.

Google Static

4.86% • Google • Hosting

26.

Dstillery

4.84% • Dstillery • Advertising

27.

Evergage

3.99% • Evergage • Customer Interaction

28.

Google Fonts

2.35% • Google • Hosting

29.

ThreatMetrix

1.93% • LexisNexis • Utilities

30.

Microsoft Clarity

1.37% • Microsoft • Site Analytics

31.

Google APIs

1.1% • Google • Hosting