theguardian.com

Observed activities (50)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

The Guardian

99.88% • The Guardian • Misc

Google Marketing Platform

81.17% • Google • Advertising

ScoreCard Research Beacon

68.01% • comScore, Inc. • Site Analytics

Brand Metrics

67.3% • Brand Metrics • Advertising

Google AdServices

67.29% • Google • Advertising

Permutive

66.11% • Permutive, Inc. • Advertising

Integral Ad Science

65.52% • Integral Ad Science, Inc. • Advertising

Amazon Advertising

59.93% • Amazon • Advertising

Dotmetrics

38.94% • • Site Analytics

10.

Teads

38.06% • Teads • Advertising

11.

Google

17.88% • Google • Advertising

12.

Google Static

13.42% • Google • Hosting

13.

X Corp.

7.71% • X Corp. • Social Media

14.

X Syndication

6.93% • X Corp. • Social Media

15.

NetRatings SiteCensus

6.54% • Nielsen • Advertising

16.

Google APIs

4.8% • Google • Hosting

17.

YouTube

4.03% • Google • Audio/Video Player

18.

GitHub

3.52% • GitHub, Inc. • Customer Interaction

19.

Google Photos

3.08% • Google • Hosting

20.

ID5 Sync

2.76% • ID5 Technology • Advertising

21.

Google Fonts

2.57% • Google • Hosting

22.

Sentry

2.35% • Sentry • Utilities

23.

Google Syndication

2.19% • Google • Advertising

24.

AppNexus

1.65% • Microsoft • Advertising

25.

PubMatic

1.54% • PubMatic, Inc. • Advertising

26.

Magnite

1.47% • Magnite • Advertising

27.

Index Exchange

1.46% • Index Exchange, Inc. • Advertising

28.

Criteo

1.46% • Criteo • Advertising

29.

TradeDesk

1.45% • The Trade Desk • Advertising

30.

Adyoulike

1.44% • Open Web • Advertising

31.

OpenX

1.43% • OpenX Software Ltd. • Advertising

32.

Bidswitch

1.36% • Criteo • Advertising

33.

SMART AdServer

1.35% • Smart Adserver • Advertising

34.

LiveRamp

1.35% • LiveRamp • Advertising

35.

OneTag

1.34% • OneTag • Advertising

36.

Rhythmone Beacon

1.34% • RhythmOne, LLC • Advertising

37.

sovrn

1.33% • Sovrn Holdings Inc • Advertising

38.

StackAdapt

1.33% • StackAdapt • Advertising

39.

Zemanta

1.33% • Outbrain • Customer Interaction

40.

ShareThrough

1.33% • Sharethrough, Inc • Advertising

41.

RTB House

1.33% • RTB House • Advertising

42.

Yieldmo

1.33% • Yieldmo, Inc. • Advertising

43.

Bidtellect

1.32% • Simpli.fi • Advertising

44.

Spot.IM

1.32% • Spot.IM Ltd. • Social Media

45.

Google Play Services

1.31% • Google • Hosting

46.

Adobe Audience Manager

1.28% • Adobe • Advertising

47.

Yahoo! Analytics

1.22% • Verizon • Site Analytics

48.

Improve Digital

1.17% • Improve Digital • Advertising

8.94

Trackers Per Page Load

0.99

Tracking Requests Per Page Load

0.94%

Trackers Requests / All Requests

0.07MB

Data Saved

Tracking Methods

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies