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backcountry.com

Observed activities (40)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

1.
Google Tag
96.42% • Google • Advertising
2.
Optimizely
91.81% • Optimizely • Utilities
3.
OneTrust
90.05% • OneTrust • Consent Management
4.
Google
88.69% • Google • Advertising
5.
Quora
88.11% • • Social Media
6.
Bluecore
88.11% • TriggerMail • Advertising
7.
Impact Radius
86.14% • Impact Radius • Utilities
8.
Google Analytics
86.0% • Google • Site Analytics
9.
Facebook
85.86% • Meta • Advertising
10.
Rakuten Display
85.71% • Rakuten Marketing LLC • Advertising
11.
Cloudflare
77.33% • Cloudflare • Hosting
12.
TikTok Analytics
74.94% • ByteDance Inc • Site Analytics
13.
Microsoft Advertising
67.24% • Microsoft • Advertising
14.
Decibel Insight
67.03% • Medallia • Site Analytics
15.
TradeDesk
66.36% • The Trade Desk • Advertising
16.
Amazon CloudFront
65.23% • Amazon • Hosting
17.
Datadog
58.78% • Datadog • Utilities
18.
Medallia
57.56% • Medallia • Customer Interaction
19.
Google Fonts
52.38% • Google • Hosting
20.
Klarna
46.69% • Klarna • Utilities
21.
Bazaarvoice
43.47% • Bazaarvoice • Customer Interaction
22.
Google Static
20.78% • Google • Hosting
23.
Google Marketing Platform
16.77% • Google • Advertising
24.
Google APIs
11.91% • Google • Hosting
25.
YouTube
11.64% • Google • Audio/Video Player
26.
Google Play Services
11.48% • Google • Hosting
27.
Google Photos
9.23% • Google • Hosting
28.
Amazon Web Services
9.19% • Amazon • Hosting
29.
Dstillery
8.2% • Dstillery • Advertising
30.
Google Analytics with signals
6.54% • Google • Advertising
31.
Zeta
6.34% • Zeta Global • Customer Interaction
32.
Live Intent
6.31% • LiveIntent • Site Analytics
33.
Microsoft Clarity
5.46% • Microsoft • Site Analytics
34.
Google AdServices
5.41% • Google • Advertising
35.
Aggregate Knowledge
5.37% • TransUnion • Advertising
36.
GitHub
3.02% • GitHub, Inc. • Customer Interaction
37.
Apple Pay
2.61% • Apple • Utilities
38.
Google User Content
1.41% • Google • Hosting
39.
Sentry
1.29% • Sentry • Utilities
40.
Adobe Typekit
1.04% • Adobe • Utilities

18.9

Trackers Per Page Load

1.09

Tracking Requests Per Page Load

1.91%

Trackers Requests / All Requests

0.0MB

Data Saved

Tracking Methods

Fingerprinting

Fingerprinting is a unique digital signature derived from the properties of your device. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies