purdue.edu

Observed activities (56)

This chart shows the total unique trackers seen on this website. Rather than an exact count per page, it shows the diversity of trackers seen over multiple visits.

Filter the list by category to view subset tracker types.

Sorted by frequency of appearance on domain subpages

Google Tag

81.34% • Google • Advertising

Adobe Typekit

79.12% • Adobe • Utilities

Google

64.55% • Google • Advertising

fontawesome.com

60.95% • • Hosting

Google Marketing Platform

46.03% • Google • Advertising

Google Syndication

41.68% • Google • Advertising

Index Exchange

41.4% • Index Exchange, Inc. • Advertising

PubMatic

35.36% • PubMatic, Inc. • Advertising

Google Fonts

23.81% • Google • Hosting

10.

Google Analytics

19.19% • Google • Site Analytics

11.

Google Static

11.71% • Google • Hosting

12.

Cloudflare

9.47% • Cloudflare • Hosting

13.

Google APIs

8.28% • Google • Hosting

14.

Bootstrap CDN

7.56% • BootstrapCDN • Hosting

15.

jQuery

6.92% • JS Foundation • Hosting

4.81% • Google • Audio/Video Player

18.

Amazon Web Services

4.17% • Amazon • Hosting

19.

X Advertising

4.08% • X Corp. • Advertising

20.

AppNexus

2.52% • Microsoft • Advertising

21.

Siteimprove Analytics

2.44% • Siteimprove • Site Analytics

22.

Amazon Advertising

2.43% • Amazon • Advertising

23.

OpenX

2.36% • OpenX Software Ltd. • Advertising

24.

Media.net

2.35% • Media.net • Advertising

25.

TradeDesk

2.23% • The Trade Desk • Advertising

26.

Google User Content

2.22% • Google • Hosting

27.

Facebook

2.05% • Meta • Advertising

28.

Live Intent

2.02% • LiveIntent • Site Analytics

29.

Google Photos

1.89% • Google • Hosting

30.

Criteo

1.8% • Criteo • Advertising

31.

Magnite

1.8% • Magnite • Advertising

32.

Kargo

1.79% • Kargo • Advertising

33.

gumgum

1.79% • GumGum • Advertising

34.

ShareThrough

1.79% • Sharethrough, Inc • Advertising

35.

AdaptMX

1.79% • Monet Engine • Advertising

36.

ID5 Sync

1.69% • ID5 Technology • Advertising

37.

pendo

1.67% • • Site Analytics

38.

Google AdServices

1.63% • Google • Advertising

39.

Azure CDN

1.55% • Microsoft • Hosting

40.

HubSpot

1.47% • HubSpot • Site Analytics

41.

Yahoo! Analytics

1.45% • Verizon • Site Analytics

42.

HubSpot Forms

1.43% • HubSpot • Customer Interaction

43.

unpkg

1.4% • unpkg • Hosting

44.

Lotame

1.39% • Lotame • Advertising

45.

Epsilon

1.34% • Epsilon • Advertising

46.

LiveRamp

1.32% • LiveRamp • Advertising

47.

Adobe Audience Manager

1.3% • Adobe • Advertising

48.

Optable

1.25% • Optable Technologies • Advertising

7.33

Trackers Per Page Load

6.34

Tracking Requests Per Page Load

13.29%

Trackers Requests / All Requests

0.8MB

Data Saved

Tracking Methods

Cookies are files placed by the website, stored in the browser that is are used to identify you to the website. Learn more

What is a tracker? Where does the data come from?

Tracker Diagram

This diagram maps trackers on this page to their related categories and parent companies. The connecting flows visualize which companies provide trackers in each category and the volume identified across the site.

Tracker categories

Tracking companies